Posted on Leave a comment

How to Embrace Sustainable Fashion?

What is Sustainable Fashion? and How do we embrace it?

First, lets look at the word 'Fashion' itself.. Fashion is a function of 'style' and 'time', i.e at a certain period in time, a particular 'style' is most popular. This could be specific to age groups, genders, geographies and so on.

Now lets look at the word 'Sustainable' or 'Sustainable Development'. It means "Development that meets the needs of the present without compromising the ability of future generations to meet their own needs".... But wait, isnt that how DEVELOPMENT should anyways be? ?? That is what Aarohana believes in!

In a similar sense, now-a-days, when I hear about these words "Sustainable Fashion", I always feel, shouldnt "Fashion"  always be "Sustainable" ? i.e it should be such that we have all the fun with the trends and styles, but also leave resources for the future generations... Isnt it?

However, for the sake of the topic, I am unwillingly using these words 'Sustainable Fashion' together and trying to define them:

Sustainable Fashion is a trend which consists of clothing, accessories and other items made from either natural or organic material or from repurposed/recycled/upcycled waste material.  Many fashion designers and fashion houses, alike, have hopped on to this 'trend'. This is for obvious reasons (one or more of these) because they is eco-friendly, organically grown, biodegradable, easily recyclable, use natural dyes, chemical free, good for the skin,  leave less or no impact on our carbon footprint and does little or no harm to the Earth.  Many Designers and Fashion houses have now started their own Fashion Brands, which are solely dedicated to Sustainable Fashion.

Now that we have given you plenty of reasons to go the Sustainable Fashion Way, lets see, how we can embrace it:

1. Keep what you love and do away with what you don't

Keep only those clothes that you need. Minimize the amount of clothes you have in your closet. Donate the ones, you do not need. This way you will also save a few extra bucks!

2. Support your local and tribal craftsmen

Buy clothes which are more traditionally rooted. Buy clothes which have been made by local and tribal craftsmen.  India has a rich and diverse heritage of art and craft. These craftsmen still use ancient techniques to make clothes such as handloom weaving, natural dyeing. Buying from them, will help keep the heritage of local artisans alive and help them earn a livelihood.

3. Choose the right material

Use organic materials, which are free from chemicals and pesticides. Try and find alternatives to polyester such as Bamboo, Hemp. Hand, Khadi, Vegan Silk.

4. Support Ethical Marketing and Fair Trade

Buy clothes which are made ethically. Say no to unethical labor practices. Think about the welfare of those, that make your clothes. Do not buy clothes from brands which encourage less pay and stringent working conditions.

Do not support brands which indulge in child labor.

5. Choose your Brand

Choose the brand that supports your ideas and values.  Find a brand that suits your ideas and ethics of what a sustainable fashion brand should be.

6. Reduce your carbon footprint

Wash your clothes by hand. Use detergents which are nontoxic and chemical free! Reduce the number of washes! Reduce your pile of clothes! Choose fabrics which are easier to dry in sun!

7. Re-use, Recycle and Upcycle

Buy clothes made from recycled or upcycled materials. Also re-use your old clothes. Donate your old clothes to the needy instead of throwing them away!

To learn more about the art of UPCYCLING, log on to






Posted on Leave a comment

Aarohana’s Upcycled-Handwoven Products turn 3!!!

Happy Birthday To Us! Happy Birthday To Us! Happy Birthday! Happy- Happy Birthday! Happy Birthday to Us!

Yay! We are 3 years old. You can surely tell, we are excited. And why wouldn’t we be? In this past 3 years Aarohana Upcycled Handwoven has grown heaps upon heaps ( heaps upon heaps of Upcycled Plastic Bags and other products, that is).

These heaps of growth wouldn’t have been without you, our lovely customers and patrons.

You were there, loving and supporting us, throughout this wonderful journey. And it is time we, Team Aarohana, give you a little something-something. What could it be? A little box of happiness perhaps? Scroll down below, to see the exciting offers and gifts we have got for you. There is #somethingforeveryone.

*All you have to do is send us a little video or a photo testimonial, perhaps of your Aarohana Product and you get a special gift from Aarohana, right in time for the festive season.

**Shop at Pune Store or shop online and get and a free gift.

***And last but not the least, a special offer for our loyal customers. Bring in or ship your damaged Aarohana Product and we will repair it for free. Plus you also get a free gift

Come over and visit our new Office and take up these wonderful offers, before all our products are off the shelf.

Like we said, there is #Somethingforeveryone and no one will leave unhappy. Be a part of our birthday month celebrations and enjoy our wide variety of upcycled handwoven products, made with love and care of our #Upcyclingwarriors and Artisans.

Posted on Leave a comment


Was our planet gift wrapped for us by its Creator?

Imagine the entire Earth being wrapped in Plastic? Doesn’t this spec of our imagination, give you goosebumps or suffocate you, perhaps? That is how it is going to be, if we do not take the threat of plastic and the pollution it causes seriously!

Now coming back to the ‘wrapping’ part? When was the last time you wrapped a gift for someone in a glittery wrapper or received one yourself? What purpose does a glittery, shiny wrapping paper serve? (oops.. did I just say paper.. It is wrapping plastic, right?) So what purpose does this glittery plastic serve, apart from making your gift look pretty? What do you do with it when its purpose is served? (Too many questions, too little time) Throw it away, perhaps or if opened properly the first time, reuse it once more for some other gift! Eventually the gift wrapping plastic, runs its course and ends up in the landfills, as its multi-layered property makes it unfit for regular recycling. And the harm it causes becomes just another statistic.

However, there are ways that the shiny and glittery piece of plastic can be UPCYCLED, in ways you have never thought of!

Think about the upcycling part this way, who does not like a good and functional handbag? The answer is everybody! So how about using a functional bag which is made by upcycling the shiny gift wrapping plastic? Yes! Fully Functional Bags can be made by upcycling the left over plastic. While the thought of using a bag made of upcycled plastic may sound fancy, also think about the other benefits you are achieving for yourself and for the next generations:

  1. Removing these from the environment where they would stay for 100s and 1000s of years
  2. Saving millions of life forms from getting stuck in this plastic or swallowing it
  3. Removing some of the litter it causes, which is a sore to our eyes
  4. Setting a fashion trend by promoting eco-conscious fashion choice
  5. Supporting sustainable fashion
  6. Supporting the livelihoods of our tribal women and youth!

Yes, thats what Aarohana EcoSocial Developments and our very creative tribal and underprivileged youth and women do!

First the gift wrappers are collected, sorted and cleaned. Then they are cut manually, just using a pair of scissors. Now is the fun part, where a traditional CHARKHA and HANDLOOM are used to convert these gift wrappers into a beautiful shiny fabric, ready to be used for making your favourite UPCYCLED-HANDWOVEN “Glitter” product from Aarohana EcoSocial Developments. Voila!

These awesome bags, diaries, home decor and office utility products are up for grabs! Click on the photos to grab some of our choicest and awesomest Combinations NOW!

The Show it off Combo (A perfect combo for those who like to slay, the sustainable fashion way)

The Work it Combo (This one is for the Go-Getters)

Love thy Greens Combo (A perfect one for those, who love, live and breathe the colour Green)

These wonderful Combos are now available on the website.Click on the link below and Grab your Upcycled and Handwoven combo

Aarohana Combo

PS: You can also give us the material for the bags (Address given in the link below)

Aarohana Eco-social Developments

Posted on 1 Comment

Plastic Ban- A much debated yet much needed Ban – by Zitin Munshi

I live in Mumbai, the Financial Capital of India. The city that never sleeps. My city is a city of stark contrasts (we will get back to that in a minute). The everyday hustle and bustle is an integral part of any Mumbaikar’s life. Add to that the ever-rising pollution in the City, too. Now back to the contrast, my city has everything from High Rises to Asia’s Largest Slums and State of the Art Highways to Garbage Dumps.

Recently, during one of my Shopping Excursions, I noticed an unfamiliar sight, the shop keepers who always handed out a 2-rupee plastic bag, where now, promptly handing out a 2-rupee Paper Bag. “A City that has contributed too much, to the plastic waste has suddenly turned eco-friendly, how? And why?” I asked myself.

It was then that I realized that the unrelenting shopkeepers where now adhering to the much-wanted Plastic Ban that the Maharashtra Government had enforced a day earlier.

On 23rd March, 2018, a much awaited and wanted notification for the Plastic Ban was initiated. The Government banned manufacture, sale and use of plastic bags, disposable plastic spoons, forks, cups, glasses, containers, PET bottles less than 500 ml, and thermocol for decoration.Now with a few modifications and implementations, the ban has been put in place from 23rd June, 2018.

The ban was brought under the Maharashtra Non-Biodegradable Garbage (Control) Act enacted in 2006. However, the Act, was modified to allow PET bottles of all capacity “made of high quality food grade virgin Bisphenol-A free material” with a pre-defined buyback policy printed on it.

Maharashtra generates around 1200 metric tonnes of plastic waste every day. Imagine the waste generated every day by India, by Asia and by the 7 billion+ people on our planet.

With Maharashtra coming through with the Ban I hope other states follow the suite too.

A much-needed change and small step towards saving our planet.

Why Ban Plastic?

Here is an Infographic from the Times of India to understand why the Ban on plastic is necessary

Here are a few links to help you understand what the ban on Plastic means.