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Being Sustainable

Every individual on this planet wants to survive and persist in the best possible way. For better living, we all adopt some standards and habits from childhood as per our backgrounds. Some standards like using sanitizer are good but can be affordable by some set of people whereas poor people cannot. So as per financial background and culture, our standard of living can be defined. We often get busy with the trendy habits which are materialistic which describes the above example of sanitizer. But we often ignore to take care of natural assets which we are utilizing and consuming daily. We need to be aware and take care of our planet and the environment.

Everything in nature is made up of five basic elements: earth, water, fire, air, and space. These elements are unique and precious. Let’s have gratitude towards our earth which definitely doesn’t need money and any standards. It can be easy to sustain if we develop some eco-friendly habits in our daily life.

Let’s take some examples of what sustainability means……..


Resources are limited and therefore, their overutilization is leading to their extinction. The waste generated is also exceeding the absorptive capacity of the environment. Rivers and other waterways are getting increasingly polluted due to the excessive dumping of wastes into them. This waste includes plastic sources which are very hazardous. Let’s focus individually on this problem for a minute. If we really adapt to use paper bags or eco-friendly ways then we all together can avoid this situation. We can avoid using plastic bags for each and every daily need which we do unknowingly. There are many ecofriendly organizations in every city nowadays where we can do submission of waste material like plastic and in turn, they convert this into useful materials. This is the best-explained example of sustainability.


Again as a responsible human being, we should respect to save water. Water is such a scarce resource and with more and more news of areas fighting with water shortages and droughts, saving water and using it more efficiently has become an absolute necessity. Even if your home has an abundant supply of water, saving water and reducing wastage becomes a common responsibility towards our future generations. Reducing your water usage will also reduce electricity used directly or indirectly.


Air pollution has a major impact on the environment, climate change or global warming and on human health.

We all can, of course, avoid air pollution. Traffic congestion on inadequate road infrastructure is a daily reality of India’s urban centers. Increased traffic leads to carbon consumption in the air which leads to heavy pollution. It can be prevented by avoiding trips of vehicles by accommodating only one individual. We can start syndicates which can prevent traffic congestion. We can shift to electric vehicles and promote shared mobility.

From a poor person To a rich person, From a salaried To a business person, From a child To an old person, We all firstly belong to Earth and get a ray of sun. We all own our mother earth as her daughter and son. We all need to take initiatives to avoid pollution. Let’s all be responsible by BEING SUSTAINABLE…!!

                                                                                                                                                                                                                                                        – By Aparna Burghate 

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Plastic Ban In Maharashtra

As I wait for the signal to turn from red to green, a woman walks up to me and say, “Please buy garbage bags, throwing away trash will be easy for you, since the government has banned plastic bags”.

On 23rd June, the Maharashtra government banned plastic, citing harm done to the environment and animals, across the whole state. The government enforced the ban with immediate effect and the person who violates the law will be fined from 5,000 to 10,000 for the first time and second time offense and the third time offender will be charged 25,000 as well as 3 months of imprisonment.

Plastic is bad. Period. Everyone knows how damaging it is to the environment. The plastic takes more the 500 years to decompose. Animals die a horrible death after eating them; the marine life is suffering terribly due to plastic being dumped in oceans. The Swachh Bharat Abhiyaan (Clean India Movement) campaign aims to achieve the vision of a ‘Clean India’ by 2nd October 2019. The streets are littered with plastic bags, the wild animals continue to feast upon them because most of the garbage is thrown away food, resulting in the death of the animals as well as creating pollution while it is being burned down. Maharashtra is the second populous state in India and the government had enough reasons to ban plastic; the state generates 1,200 tonnes of plastic waste every day. Plastic packaging contributes to almost half of all the plastic waste and much of it is thrown away immediately after consumption. Some plastic wastes are collected and processed/recycled, while the remaining plastic goes into drains, streets or is dumped in landfills.

Many vendors, traders, consumers blame the government for implementing the law without any proper implementations and alternatives in place. But, a ban can only succeed if all the stakeholders participate in making our environment safe. One can’t expect the government to do all the work; everyone has to do their own bit to build a safe environment for the generations to come. Until and unless vendors stop giving products in plastic packaging, consumers will not think of adopting other measures. Presently, we live in such a world where there is no room for error. The implementation was right but it wasn’t well thought. People need cheaper alternatives otherwise they will continue to use cheap, single-use plastic. Why? Because it’s easier. After 6 months of the plastic ban in Maharashtra, walk into any rustling vegetable market and ask for 100 grams of garlic and ginger and it will come in colorful see-through plastic. A vendor without hesitation and fear of the law whips out plastic bags and the consumers? They happily purchase it. We don’t think twice about it! Why? Plastic is cheap and yes, it is easily available but at what cost? Are we so willing to destroy our environment for the future generations that we can’t make an extra effort? But this is where one’s conscience comes into play; customers should carry their own bags when they go out to purchase. Many of us have gone to the hills and stood at the echo points. We experience that whenever we throw our sound across the hills, it reverberates and bounces back to us. The same is with our environment, the more we thrown trash and abuse it, and it will bounce back with us with a lot more. Look what happened during the monsoon 2018 in Mumbai. The whole marine drive was filled with 9 tonnes of trash, mostly containing plastic waste which was thrown back and the sea proudly said to us, “No, Thank you, keep your trash with yourself”. Are we so willing to put our future’s future to risk? We have to stop and think about how one act of ours will affect our present as well as future generations to come. Also, the last but not the least, the plastic ban will help the government to collect tonnes of plastic. But the question arises what to do with the plastic? Plastic can be recycled into making of roads, public benches, clothes, accessories, fuel etc. Our Prime Minister Narendra Modi pushes the plan to end the use of single-use plastic in India by 2022 and as responsible citizens, we have to do out a bit also! 

By – Shivalika Mohan

By Shivalika Mohan


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How to Embrace Sustainable Fashion?

What is Sustainable Fashion? and How do we embrace it?

First, lets look at the word 'Fashion' itself.. Fashion is a function of 'style' and 'time', i.e at a certain period in time, a particular 'style' is most popular. This could be specific to age groups, genders, geographies and so on.

Now lets look at the word 'Sustainable' or 'Sustainable Development'. It means "Development that meets the needs of the present without compromising the ability of future generations to meet their own needs".... But wait, isnt that how DEVELOPMENT should anyways be? ?? That is what Aarohana believes in!

In a similar sense, now-a-days, when I hear about these words "Sustainable Fashion", I always feel, shouldnt "Fashion"  always be "Sustainable" ? i.e it should be such that we have all the fun with the trends and styles, but also leave resources for the future generations... Isnt it?

However, for the sake of the topic, I am unwillingly using these words 'Sustainable Fashion' together and trying to define them:

Sustainable Fashion is a trend which consists of clothing, accessories and other items made from either natural or organic material or from repurposed/recycled/upcycled waste material.  Many fashion designers and fashion houses, alike, have hopped on to this 'trend'. This is for obvious reasons (one or more of these) because they is eco-friendly, organically grown, biodegradable, easily recyclable, use natural dyes, chemical free, good for the skin,  leave less or no impact on our carbon footprint and does little or no harm to the Earth.  Many Designers and Fashion houses have now started their own Fashion Brands, which are solely dedicated to Sustainable Fashion.

Now that we have given you plenty of reasons to go the Sustainable Fashion Way, lets see, how we can embrace it:

1. Keep what you love and do away with what you don't

Keep only those clothes that you need. Minimize the amount of clothes you have in your closet. Donate the ones, you do not need. This way you will also save a few extra bucks!

2. Support your local and tribal craftsmen

Buy clothes which are more traditionally rooted. Buy clothes which have been made by local and tribal craftsmen.  India has a rich and diverse heritage of art and craft. These craftsmen still use ancient techniques to make clothes such as handloom weaving, natural dyeing. Buying from them, will help keep the heritage of local artisans alive and help them earn a livelihood.

3. Choose the right material

Use organic materials, which are free from chemicals and pesticides. Try and find alternatives to polyester such as Bamboo, Hemp. Hand, Khadi, Vegan Silk.

4. Support Ethical Marketing and Fair Trade

Buy clothes which are made ethically. Say no to unethical labor practices. Think about the welfare of those, that make your clothes. Do not buy clothes from brands which encourage less pay and stringent working conditions.

Do not support brands which indulge in child labor.

5. Choose your Brand

Choose the brand that supports your ideas and values.  Find a brand that suits your ideas and ethics of what a sustainable fashion brand should be.

6. Reduce your carbon footprint

Wash your clothes by hand. Use detergents which are nontoxic and chemical free! Reduce the number of washes! Reduce your pile of clothes! Choose fabrics which are easier to dry in sun!

7. Re-use, Recycle and Upcycle

Buy clothes made from recycled or upcycled materials. Also re-use your old clothes. Donate your old clothes to the needy instead of throwing them away!

To learn more about the art of UPCYCLING, log on to






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What is Efficiency? What is Stress? Searching….


Since the inception of Aarohana EcoSocial Developments in 2013 and our UPCYCLED-HANDWOVEN products in 2015, we have grown multi-fold now, from 2 to 24 now!  The first few years went in developing our unique concept of ECOSOCIAL development, identifying our location, setting up the workshop, training the tribals to become good artisans, developing designs, improving product quality, building market, gathering LOADSSS of outside support, streamlining financials and so on. However, now that we are getting a little settled on those points, questions of operational efficiency started making rounds of our admin team. Businesses got to be EFFICIENT, right?

So, since the past few months, we have started tracking our production efficiency more seriously. We realized that because we are personally present in the Pune workshop, things get tracked easily and operational efficiency is easier to manage. But the story at our tribal workshop was different, the statistics were inconsistent. Sometimes the production was great, sometimes it slacked. Quality of work was always good, but the numbers were inconsistent. So we decided to study, why is it so?

We watched the team very closely and tried to study various metrics. In the village, we have a team of 12 members now, all young tribals, 90% women/girls. Many ideas of improving efficiency were bounced back and forth within the admin team, such as the common ‘Carrot and stick approach’ i.e., rewarding them for  meeting the production goal, and penalizing for not meeting the target, giving training on efficiency improvements, motivation (actually, scolding) sessions to the team, and so on. They all worked, but not on a long run. After a few days, things got back to normal! And the best part was, even after multiple sessions of me blasting them for inefficiency, there was very little attrition in the team. Those who joined, stuck around. It was such a puzzle for me! Such a mystery!

This week, when I went on my routine visit, I took a very different approach, for a change. I just sat behind quietly watching them work, without giving any inputs at all. And I realized something really very important! I saw that they came on time, did their job properly, left for their lunch break, came back and continued their work and left in the evening. They were chatting, laughing, teasing each other, working very playfully. There was chaos in the way they worked, a little bit of indiscipline as well. Yes, it slowed down the efficiency a little bit. But hey, when I think of the best part, one important aspect was missing, the STRESS.
They weren’t stressed at all!!!

It was as if, they had come there to play, and by-the-way, work and earn an income. Financial motivation worked very little on them. For them, their basic pace of life is of utmost importance to them! Their relationships are their highest priority. They don’t mind bunking a day or two of work, if their mother is sick, their family needs help on the farm, if they need to go or get some firewood from the forest… All this is a high priority. And work is fun, where they meet their friends and get to gossip about others in the village. What a fun way to work?

And I started thinking, what are we doing under our vision of LIVELIHOOD generation. Are we creating another stressed out workforce in the village, like we all have in the cities? Or are we truly enhancing their lives, without changing their foundation. Are we training them to live a more meaningful life, or are we going to them to learn how to live life stress-free?

It has now become extremely important for me to find the answers for the following questions and more!!! What is efficiency? What is time? What is independence? What is our VISION?

The SEARCH begins!